A clear presence, strong roots: Our new brand design
At Schöni, we are starting the next chapter of our company history: with a comprehensive rebranding, we are presenting ourselves in a new, modern look. The revised identity combines our decades of experience with contemporary design and sharpens our profile in retail.<div id="62:og_title:7">New Organic Jar Line: Raw-Fermented & Organic</div> <div id="62:og_description:7">Schöni is expanding the range: discover our new organic jar line in a fresh new look. Raw-fermented, full of active cultures & made from Swiss organic vegetables.</div> <div id="62:title:7">A New Addition to the Shelf: Our New Organic Jar Line</div> <div id="62:lead:7">We are expanding our range with a particularly high-quality highlight: since April 2026, Schöni has been bringing a breath of fresh air to the refrigerated shelf. Our new organic jar line stands for unfiltered nature, vibrant freshness, and authentic Swiss organic enjoyment. The varieties are perfect in bowls, on sandwiches, in salads, or as a flavorful side dish.</div> <div id="63:title:1">News Lorem Ipsum Dolor Sit</div> <div id="63:lead:1">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.</div> <div id="64:title:2">News Event Consectetur Adipiscing Elit</div> <div id="64:lead:2">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.</div> <div id="65:title:3">News Workshop Sed Do Eiusmod Tempor</div> <div id="65:lead:3">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.</div> <div id="66:og_title:4">Fermented Foods & Gut Feelings</div> <div id="66:og_description:4">What does fermentation do in the body? Learn more about probiotic cultures, the difference between raw and cooked, and that good gut feeling.</div> <div id="66:title:4">Fermented Foods: A Gentle Contribution to a Good Gut Feeling</div> <div id="66:nav_title:4">Fermented Foods</div> <div id="66:lead:4">Awareness of personal health is noticeably growing and is leading many people straight to the topics of gut health and fermentation. But what exactly does traditionally fermented vegetables do in the body? A look at microbiology shows why these foods are so fascinating and why well-being has been part of Schöni for generations.</div> <div id="67:og_title:5">Stalder Contracting: Partner for Our Cabbage</div> <div id="67:og_description:5">From seedling to harvest: learn how André Stalder and his team support Schöni vegetables all year long - for the best quality from the field for our products.</div> <div id="67:title:5">From Seedling to Harvest: The Strong Link Behind Our Cabbage</div> <div id="67:nav_title:5">André Stalder</div> <div id="67:lead:5">Around 460,000 cabbage plants on 20 hectares of land and planning that begins in the depths of winter: behind our sauerkraut lies precise logistics and reliable craftsmanship. André Stalder plays a key role in this. With his contracting business in neighboring Attiswil, he supports the development of our Swiss vegetables throughout the year.</div> <div id="68:og_title:6">Discover the Magic of Wild Fermentation</div> <div id="68:og_description:6">It never tastes exactly the same, but always equally good. Dive into the world of wild fermentation for an all-around good gut feeling.</div> <div id="68:title:6">Wild Fermentation: Why Our Sauerkraut Is a True Natural Product</div> <div id="68:nav_title:6">Wild Fermentation</div> <div id="68:lead:6">From day one, we have entrusted flavor to a very special force: nature itself. At Schöni, we have relied on traditional wild fermentation for generations. That makes our sauerkraut a genuine and honest natural product that turns every meal into a delightful adventure.</div>
Schöni has stood for generations of honest products, traditional fermentation, and craftsmanship in harmony with nature. These values remain unchanged, but are now visually translated into a contemporary design language. Our new brand identity builds a bridge between lived craft tradition and a modern, enjoyment-focused food culture.
We want to nurture our roots while looking boldly toward the future. The new branding shows exactly that: evolution instead of revolution.
A modern look and clear structures
A central element of the new design is the brand wordmark. It is a direct tribute to our very first logo, which was used from 1920 to 1998. In addition to the visual refresh, we are also bringing order to our assortment: we are consolidating our previous sub-brands and placing the Schöni umbrella brand back at the center. Reduced packaging designs with friendly typography and a clear visual language will ensure consistent visibility and strong recognition on the shelf in the future.
The new design also makes everyday shopping easier: thanks to the clear color system, your favorite variety can be found on the shelf at a glance. The packaging gets straight to the point with ingredients and quality features. The familiar contents remain unchanged—if it says Schöni on the package, it still contains the finest from the field in the best quality.
We will be rolling out the design gradually across all packaging, our website, and all communication channels starting now. The new brand identity was developed and implemented together with the Zurich branding and packaging agency allink.