The fourth generation
Erich Schöni and son Daniel, 1995
In 1995 Erich Schöni’s youngest son, Daniel, also joined the company and learned the trade from his brother Matthias, who wanted to leave the company to study theology. The organic trend really took off and Schöni, as a pioneer in this field, further expanded the product range with organic products. In addition, beetroot products, red cabbage, fresh applesauce, cooked potato products and many other specialities made from Swiss fruit and vegetables were now also produced. Schöni became “the” national quality brand and was soon represented on every shelf in the trade.